Web Listed as No. 1 Media
What's the surprise here?
The most interesting thing with this news was Pam Hortan's comments about incremental reach. Her idea stressed multimedia. I took this to mean more cross-media channels.
What's the surprise here?
The most interesting thing with this news was Pam Hortan's comments about incremental reach. Her idea stressed multimedia. I took this to mean more cross-media channels.
Links:
[1] http://www.grabers.com/library/gfactor
[2] http://www.grabers.com/javascript: history.go(-1)