While working on a media plan recently, I came acroos the advertising rate card of InformationWeek, a leading IT weekly news magazine. Their online rate card is an excellent example of PDF in action.

Every once in awhile I'm made aware of something I've managed to forget. In this case, it was Acrobat's ability to be viewed at full-screen mode.

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Information Week's online rate card presentation offers an excellent example of what PDF can do and how it can be used to jazz-up an online presentation. Plus, with Acrobat's straightforward creation tools that most anyone can master, even sophisticated interactivity is reachable for everyone.

What struck me was how the presentation went into 'Full Screen' mode and you immediately got the impression it was high tech. (At least that's what happened to me.) I click a few pages until I wanted another resource, when then the familiar Acrobat tools kicked in. It was a eureka moment for me.

Simply pressing ESC anywhere in the presentation windowizes everything again. You see it's just Acrobat. An added bonus is the obvious ability to maintain great printability for the user. Magically, the presentation is 8.5 x 11. Imagine that!

Now this is great design. Simple, stable tools used in a creative way. Great job InformationWeek!