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August 24, 2007

Direct Mail & PR: HR Seminar

A simple postcard, rich email message and press release promoting a human resources seminar for small business.

Audax Solutions is a client I work with in Buffalo that provides outsourced human resources management services to small- and mid-sized businesses. Audax recently began presenting a series of free educational seminars centering on important HR topics.

They needed some simple promotional tools to help get the word out. I designed and produced some postcards, an HTML e-mail message and a wrote a simple press release.

Email is shown in PC MS Outlook 2002.

Tools: Adobe InDesign 2, HTMLKit, Photoshop, iStockPhoto

Specifications:5x7, 4/4, #110 index, HTML-email

Posted by pgraber at 10:00 PM

August 20, 2007

Info-Packed CME Meeting Mailer

A direct-mail piece for an educational conference that presents a lot of info in a small space.

A big issue with the NCAFP is fitting all of the information into a format that enables us to use four-color process and stay within budget.

I got creative the the 11x17 format and managed to somehow fit everything in.

Specifications: 4/4, #80lb C2S, 15K, 11x17

Tools: InDesign CS2, Adobe Photoshop

Posted by pgraber at 05:36 PM

August 15, 2007

Meetings Management Database

A professional association needed an upgrade to their meetings registration management software. MS Access to the rescue.

I developed a MS Access-based database tool that enables a professional association to manage its continuing education meetings. The tool's features are very basic, but it delivered on expectations.

The trick was mapping their existing workflow/registration process and mirroring it within the tool. Had to create the entire data model. For ease, I utilized a slightly de-normalized schema.

I intend to continually upgrade the tool as needs change/warrant and eventually convert into web application to tie with their online membership managment tool I also developed. (I used an existing framework for that project)

Tools: MS Access 2002, Visual Basic for Applications (VBA)

Posted by pgraber at 12:28 PM