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December 21, 2004

Digital file reviews as a value-add

A very practical digital service caught my eye today. Technical reviews of job files to ensure proper playout. Simple to implement and a good service for customers.

Markzware makes quite a line of products for the graphic arts. Imagine the range of services that can be offered as a value-add in a graphic arts setting.

In any case, the provider and consumer wins. If providers can continually tune their workflows because of cleaner files that these services create, they can deliver better products more efficiently.

Everybody wins.

It can get pretty sophisticated. There's tools now available that are real-time and web-based.

Posted by pgraber at December 21, 2004 06:59 PM