« Sales Promotion Considerations | Main | Flu Shot Effort Wins Sir Walter Raleigh Award »
June 07, 2006
Web Listed as No. 1 Media
What's the surprise here?
The most interesting thing with this news was Pam Hortan's comments about incremental reach. Her idea stressed multimedia. I took this to mean more cross-media channels.
Posted by pgraber at June 7, 2006 05:41 PM