Here are the two that I came up with. Looking at them today, I don't feel the headline - especially on the first piece - was attention getting enough, and the connection to the airline wasn't as strong as it could have been...

Advert # 1:
Headline: Cheesesteak Never Tasted So Good!

Visual: A big delicious-looking cheesesteak sandwich.

Copy: Beginning this May 4th, Southwest will begin daily service to Philadelphia for fares as low as $29* one-way. With four convenient daily departures, business travelers can enjoy an all-American favorite for a lot less. If you’re the fast-food type, walk-up fares start at only $79* one-way. Philly cheesesteak will never taste the same! Only by Southwest! Reserve online at www.southwest.com

Logo: The Southwest Logo

Mandatories: Available now through May 26, 2005. All fares are subject to a federal segment tax of $3.20 per takeoff and landing. Fares also do not include airport-assessed passenger facility charges (PFC) of up to $9 one-way and a U.S. government-imposed September 11th Security Fee of up to $5 one-way per person. Fares are available for purchase now through the end of published schedule (currently August 3, 2005). On all Southwest Airlines discount fares, seats are limited and will not be available on some flights that operate during very busy travel times and holiday periods. Tickets are nonrefundable but (except for tickets purchased through our Group Tickets program) may be applied toward the purchase of future travel on Southwest Airlines. Fares can be combined with other fares. Fares are valid on Southwest published, scheduled service only. Any change in itinerary could result in an increase in fare.

Placements: To be run in Pittsburgh regional market only.

Advert # 2:

Headline: Revenge Can Be A Good Thing

Visual: A large shot from a Philadelphia Eagles vs Pittsburgh Steelers game. Photo needs to show Steelers in a compromising position.

Copy: Cheering on Philadelphia’s team has never been easier or quicker. In about an hour – with fares as low as $29* each way – Eagles fans can catch the game on August 15th in Pittsburgh. And for business travelers with meetings on Monday, flying on Sunday may not be such a drag after all. Consider it revenge. Consider Southwest. Reserve online at www.southwest.com

Logo: The Southwest Logo

Mandatories: Available now through May 26, 2005. All fares are subject to a federal segment tax of $3.20 per takeoff and landing. Fares also do not include airport-assessed passenger facility charges (PFC) of up to $9 one-way and a U.S. government-imposed September 11th Security Fee of up to $5 one-way per person. Fares are available for purchase now through the end of published schedule (currently August 3, 2005). On all Southwest Airlines discount fares, seats are limited and will not be available on some flights that operate during very busy travel times and holiday periods. Tickets are nonrefundable but (except for tickets purchased through our Group Tickets program) may be applied toward the purchase of future travel on Southwest Airlines. Fares can be combined with other fares. Fares are valid on Southwest published, scheduled service only. Any change in itinerary could result in an increase in fare.

Placements: To be run in Philadelphia regional market only.

Comp: Concept set in 4/C, 8½ x 11.