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March 03, 2005

Survey Questionnaire Design

In my marketing research course, I uncovered a great article on improving your web surveys. More survey design oriented than web stuf..

Here's the post I sent to my classmates:

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I do write a fair amount of short survey questionaires in my current position. The website that interests me was Principles of Questionnaire Design, located at http://www.analytictech.com/mb313/principl.htm. It outlined a number of key areas. I especially like how the actual page was constructed.

The headings allowed me quickly grasp key concepts. What we excellent is that this page detailed three key areas: how to ask it, where to place key questions and how questions can generate certain types of 'data'. These principles, combined with a quality tool for production, should help my efforts to obtain better reseearch data.

For instance, here's a survey I did in January. How could I have improved it? I have many ideas already... http://www.ncafp.com/members/surveys/surveyTemplate.html

Posted by pgraber at March 3, 2005 07:46 PM


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