Yesterday I have finally distilled my objectives for the project down a bit. The more I read, the more powerful the iPod becomes for Apple.

It powerful due to the numbers of downloads its generates, while 'halo-ing' PC users to the Mac brand. Right now, this is just conjecture, but it may prove right.

My plan will entail helping to raise revenues by a cool $1.5B. Sounds like a pipe dream - I've had plenty ;) - but is very doable given their current run rates.

iTMS downloads, combined with the new iPod Flash at the lower market, a cooperative program with Sirius Radio for the mid-high range (iPod, iPod Special) and it may just work.