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IMC-Notes

Recent Entries

  • Flu Shot Effort Wins Sir Walter Raleigh Award
  • Web Listed as No. 1 Media
  • Sales Promotion Considerations
  • Does Nike Fit? Some Women Say No
  • Problems with Customer Value Formulas
  • Corporate Impediments To IMC
  • Guiding Principles of Marcom Integration
  • Comparing IMC to The Traditional 4Ps
  • IMC: Are Agencies Threatened By It
  • Measurement and Metrics in IMC

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Last Update: 6/7/2010